/* Bespoke AI preview. Language: editorial minimalism (hairline grid, tight radii),
   one liquid-glass surface in the hero. System base: Aether (type scale, hairlines, 12-col logic). */

:root {
  --dark: #0e0d0c;
  --dark-2: #16181d;
  --dark-3: #1d1f25;
  --ivory: #f3eee4;
  --cream: #f8f4ec;
  --gold: #d8b878;       /* on dark */
  --gold-deep: #a9813f;  /* decorative on light */
  --gold-text: #7a5a22;  /* text on light, 5.9:1 on cream */
  --ink: #16181d;
  --ink-2: #46423a;
  --ink-3: #5f5a50;
  --on-dark: #f3eee4;
  --on-dark-2: #c9c2b4;
  --on-dark-3: #a39c8d;
  --line-l: #e0d8c8;
  --line-d: rgba(243, 238, 228, 0.14);

  --f-display: 'Cormorant Garamond', 'Times New Roman', serif;
  --f-body: 'Switzer', 'Helvetica Neue', Arial, sans-serif;

  --shell: 1200px;
  --gutter: clamp(20px, 4vw, 40px);
  --section: clamp(64px, 8vw, 120px);
  --r: 4px;
  --r-lg: 6px;
  --header-h: 72px;
  --ease: cubic-bezier(0.22, 1, 0.36, 1);
}

*, *::before, *::after { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; scroll-padding-top: calc(var(--header-h) + 8px); }
body { margin: 0; background: var(--cream); color: var(--ink); font-family: var(--f-body); font-size: 17px; line-height: 1.6; overflow-x: hidden; -webkit-font-smoothing: antialiased; }
img, svg { max-width: 100%; display: block; }
h1, h2, h3, p, dl, dd, figure, blockquote { margin: 0; }
ul, ol { margin: 0; padding: 0; list-style: none; }
button { font: inherit; color: inherit; }
a { color: inherit; text-decoration: none; }
::selection { background: var(--gold); color: var(--dark); }
:focus-visible { outline: 2px solid var(--gold); outline-offset: 3px; }

.shell { width: 100%; max-width: calc(var(--shell) + var(--gutter) * 2); margin-inline: auto; padding-inline: var(--gutter); }
.skip-link { position: absolute; left: 12px; top: -60px; background: var(--gold); color: var(--dark); padding: 10px 16px; border-radius: var(--r); z-index: 200; }
.skip-link:focus { top: 12px; }

/* type */
.section-title { font-family: var(--f-display); font-weight: 500; font-size: clamp(34px, 5vw, 60px); line-height: 1.04; letter-spacing: -0.01em; color: var(--ink); max-width: 16em; text-wrap: balance; }
.section-title--light { color: var(--on-dark); }
.prose { color: var(--ink-2); max-width: 36em; }
.prose + .prose { margin-top: 1em; }
.section-title + .prose { margin-top: 24px; }
.step__num, .agenda li::before, .promises dt { font-variant-numeric: lining-nums; }

/* button: gold ring + dark plate (minted glassy recipe, re-cut square) */
.btn { --ring: linear-gradient(180deg, #f1dfb2, #c9a35b 45%, #8a6a30); display: inline-flex; padding: 1.5px; border-radius: var(--r); background: var(--ring); font-family: var(--f-body); font-weight: 600; font-size: 15px; letter-spacing: 0.02em; color: var(--on-dark); cursor: pointer; min-height: 48px; transition: transform .25s var(--ease), box-shadow .25s var(--ease), filter .25s; box-shadow: 0 8px 22px rgba(0,0,0,.28); touch-action: manipulation; }
.btn > span { display: inline-flex; align-items: center; justify-content: center; padding: 0 28px; min-height: 45px; border-radius: 2.5px; background: linear-gradient(160deg, #23252c, #121316); box-shadow: inset 0 1px 0 rgba(255,255,255,.16), inset 0 -6px 12px rgba(0,0,0,.45); white-space: nowrap; position: relative; overflow: hidden; }
.btn > span::after { content: ''; position: absolute; inset: 0; background: linear-gradient(105deg, transparent 35%, rgba(216,184,120,.28) 50%, transparent 65%); transform: translateX(-120%); transition: transform .7s var(--ease); }
.btn:hover { transform: translateY(-1px); filter: brightness(1.06); }
.btn:hover > span::after { transform: translateX(120%); }
.btn:active { transform: translateY(1px); }
.btn--ghost { background: linear-gradient(180deg, rgba(216,184,120,.55), rgba(216,184,120,.18)); box-shadow: none; }
.btn--ghost > span { background: rgba(14,13,12,.55); box-shadow: none; color: var(--gold); }
.btn--sm { min-height: 42px; font-size: 14px; }
.btn--sm > span { min-height: 39px; padding: 0 20px; }

/* header */
.site-header { position: fixed; inset: 0 0 auto 0; z-index: 100; height: var(--header-h); transition: background .3s, border-color .3s; border-bottom: 1px solid transparent; }
.site-header.is-solid, .site-header.is-open { background: rgba(14,13,12,.92); backdrop-filter: blur(10px); -webkit-backdrop-filter: blur(10px); border-bottom-color: var(--line-d); }
.header-inner { display: flex; align-items: center; justify-content: space-between; height: 100%; }
.logo { display: inline-flex; align-items: center; gap: 12px; color: var(--on-dark); }
.logo img { width: 44px; height: auto; }
.logo__word { font-family: var(--f-display); font-weight: 500; font-size: 22px; letter-spacing: 0.22em; text-transform: uppercase; line-height: 1; }
.logo__word em { font-style: normal; color: var(--gold); }
.nav-toggle { display: inline-flex; align-items: center; justify-content: center; width: 48px; height: 48px; background: none; border: 1px solid var(--line-d); border-radius: var(--r); cursor: pointer; }
.nav-toggle__bars { width: 20px; height: 12px; position: relative; display: block; }
.nav-toggle__bars span { position: absolute; left: 0; right: 0; height: 1.5px; background: var(--on-dark); transition: transform .3s var(--ease), top .3s var(--ease); }
.nav-toggle__bars span:first-child { top: 2px; }
.nav-toggle__bars span:last-child { top: 9px; }
.site-header.is-open .nav-toggle__bars span:first-child { top: 5.5px; transform: rotate(45deg); }
.site-header.is-open .nav-toggle__bars span:last-child { top: 5.5px; transform: rotate(-45deg); }
.site-nav { position: fixed; inset: var(--header-h) 0 auto 0; background: #0e0d0c; padding: 12px var(--gutter) 28px; display: none; flex-direction: column; gap: 20px; border-bottom: 1px solid var(--line-d); }
.site-header.is-open .site-nav { display: flex; }
.nav-list { display: flex; flex-direction: column; }
.nav-list a { display: block; padding: 14px 0; color: var(--on-dark); border-bottom: 1px solid var(--line-d); font-size: 17px; }
.nav-list a:hover { color: var(--gold); }
.nav-cta { align-self: flex-start; }

/* hero */
.hero { position: relative; background: var(--dark); color: var(--on-dark); padding: calc(var(--header-h) + clamp(40px, 7vw, 96px)) 0 clamp(56px, 7vw, 110px); overflow: hidden; isolation: isolate; }
.hero__canvas { position: absolute; inset: 0; width: 100%; height: 100%; z-index: -2; }
.hero__veil { position: absolute; inset: 0; z-index: -1; background: radial-gradient(120% 90% at 8% 40%, rgba(14,13,12,.78) 0%, rgba(14,13,12,.4) 50%, rgba(14,13,12,0) 100%); }
.hero__inner { display: grid; gap: 48px; align-items: center; }
.hero__title { font-family: var(--f-display); font-weight: 500; font-size: clamp(44px, 6.6vw, 92px); line-height: 1; letter-spacing: -0.015em; text-wrap: balance; }
.hero__title em { font-style: italic; color: var(--gold); }
.hero__lede { margin-top: 28px; max-width: 30em; font-size: clamp(17px, 1.6vw, 20px); color: var(--on-dark-2); }
.hero__actions { margin-top: 36px; display: flex; flex-wrap: wrap; gap: 14px; }
.promises { margin-top: 52px; display: grid; gap: 0; border-top: 1px solid var(--line-d); max-width: 34em; }
.promises > div { display: grid; grid-template-columns: 8.5em 1fr; gap: 16px; padding: 14px 0; border-bottom: 1px solid var(--line-d); align-items: baseline; }
.promises dt { font-family: var(--f-display); font-size: 24px; font-weight: 500; color: var(--gold); line-height: 1.1; }
.promises dd { color: var(--on-dark-2); font-size: 15.5px; line-height: 1.45; }

.liquid-glass { background: rgba(0,0,0,.4); background-blend-mode: luminosity; backdrop-filter: blur(4px); -webkit-backdrop-filter: blur(4px); border: none; box-shadow: inset 0 1px 1px rgba(255,255,255,.1); position: relative; overflow: hidden; }
.liquid-glass::before { content: ''; position: absolute; inset: 0; border-radius: inherit; padding: 1.4px; background: linear-gradient(180deg, rgba(255,255,255,.3) 0%, rgba(255,255,255,.1) 20%, rgba(255,255,255,0) 40%, rgba(255,255,255,0) 60%, rgba(255,255,255,.1) 80%, rgba(255,255,255,.3) 100%); -webkit-mask: linear-gradient(#fff 0 0) content-box, linear-gradient(#fff 0 0); -webkit-mask-composite: xor; mask-composite: exclude; pointer-events: none; }
.thread { border-radius: 10px; padding: 24px; display: grid; gap: 14px; max-width: 460px; }
.thread__head, .thread__foot { display: flex; justify-content: space-between; align-items: center; gap: 12px; font-size: 14px; color: var(--on-dark-2); flex-wrap: wrap; }
.bubble p { padding: 14px 16px; border-radius: 10px; font-size: 15px; line-height: 1.5; max-width: 94%; }
.bubble--out p { background: rgba(216,184,120,.14); border: 1px solid rgba(216,184,120,.35); color: var(--on-dark); border-bottom-left-radius: 2px; }
.bubble--in { display: flex; justify-content: flex-end; }
.bubble--in p { background: rgba(243,238,228,.1); border: 1px solid var(--line-d); color: var(--on-dark); border-bottom-right-radius: 2px; }
.status { display: inline-flex; align-items: center; gap: 8px; padding: 4px 10px; border-radius: 999px; font-size: 13px; font-weight: 500; border: 1px solid; }
.status::before { content: ''; width: 6px; height: 6px; border-radius: 50%; background: currentColor; }
.status--live { color: var(--gold); border-color: rgba(216,184,120,.5); }
.status--done { color: #b9d9b0; border-color: rgba(185,217,176,.5); }

/* industries */
.industries { background: var(--ivory); border-bottom: 1px solid var(--line-l); }
.industries__inner { display: grid; gap: 14px; padding-block: 28px; }
.industries__lead { font-family: var(--f-display); font-size: 22px; font-weight: 500; color: var(--gold-text); }
.industries__list { display: grid; grid-template-columns: 1fr 1fr; gap: 6px 20px; color: var(--ink-2); font-size: 16px; }
.industries__list li { position: relative; }
.industries__list li + li::before { display: none; content: ''; position: absolute; left: -15px; top: 50%; width: 3px; height: 3px; margin-top: -1.5px; border-radius: 50%; background: var(--gold-deep); }

/* problem */
.problem { padding-block: var(--section); }
.problem__inner { display: grid; gap: 40px; }
.problem__body .prose { font-size: 18px; }
.compare { display: grid; gap: 12px; margin-top: 36px; }
.compare__card { padding: 22px 24px; border: 1px solid var(--line-l); border-radius: var(--r-lg); background: transparent; }
.compare__card--win { border-color: var(--gold-deep); background: #fffdf8; }
.compare__label { font-size: 14px; color: var(--ink-3); margin-bottom: 8px; font-weight: 500; }
.compare__card--win .compare__label { color: var(--gold-text); }
.compare__quote { font-family: var(--f-display); font-size: 23px; line-height: 1.25; font-weight: 500; }
.compare__quote--dim { color: var(--ink-3); }

/* how */
.how { background: var(--dark-2); color: var(--on-dark); padding-block: var(--section); }
.how__head { display: grid; gap: 20px; }
.how__intro { color: var(--on-dark-2); max-width: 32em; font-size: 18px; }
.steps { margin-top: 56px; display: grid; gap: 0; border-top: 1px solid var(--line-d); }
.step { padding: 30px 0; border-bottom: 1px solid var(--line-d); display: grid; gap: 8px; }
.step__num { font-family: var(--f-display); font-size: 26px; color: var(--gold); font-weight: 500; }
.step__title { font-family: var(--f-display); font-size: 34px; font-weight: 500; line-height: 1.05; }
.step__text { color: var(--on-dark-2); max-width: 26em; font-size: 16px; }

/* campaigns + setter */
.campaigns, .setter { padding-block: var(--section); }
.setter { background: var(--ivory); }
.split { display: grid; gap: 48px; align-items: start; }
.ticks { margin-top: 32px; display: grid; gap: 0; border-top: 1px solid var(--line-l); }
.ticks li { padding: 16px 0 16px 28px; border-bottom: 1px solid var(--line-l); position: relative; color: var(--ink-2); font-size: 16.5px; }
.ticks li::before { content: ''; position: absolute; left: 4px; top: 25px; width: 10px; height: 5px; border-left: 1.5px solid var(--gold-deep); border-bottom: 1.5px solid var(--gold-deep); transform: rotate(-45deg); }
.ticks strong { color: var(--ink); font-weight: 600; }
.sequence-card { background: var(--dark); color: var(--on-dark); border-radius: var(--r-lg); padding: 28px; border: 1px solid #2a2a2b; }
.sequence-card__title { font-family: var(--f-display); font-size: 26px; font-weight: 500; color: var(--gold); }
.sequence { margin-top: 20px; display: grid; gap: 0; }
.sequence__step { display: grid; gap: 4px; padding: 16px 0 16px 26px; border-left: 1px solid var(--line-d); position: relative; }
.sequence__step::before { content: ''; position: absolute; left: -5px; top: 21px; width: 9px; height: 9px; border-radius: 50%; background: var(--dark); border: 1px solid var(--on-dark-3); }
.sequence__step--done::before { background: var(--gold); border-color: var(--gold); }
.sequence__day { font-weight: 600; font-size: 14.5px; color: var(--on-dark); }
.sequence__copy { color: var(--on-dark-2); font-size: 16px; }
.sequence-card__foot { margin-top: 12px; padding-top: 16px; border-top: 1px solid var(--line-d); color: var(--on-dark-3); font-size: 14px; }

.chat { background: var(--dark-2); color: var(--on-dark); border-radius: var(--r-lg); padding: 28px; display: grid; gap: 14px; max-width: 520px; }
.chat__title { font-family: var(--f-display); font-size: 24px; color: var(--gold); font-weight: 500; }
.chat__status { display: flex; gap: 10px; flex-wrap: wrap; }
.chat .bubble--out { display: flex; justify-content: flex-end; }
.chat .bubble--out p { border-bottom-left-radius: 10px; border-bottom-right-radius: 2px; }
.chat .bubble--in { justify-content: flex-start; }
.chat .bubble--in p { border-bottom-right-radius: 10px; border-bottom-left-radius: 2px; }
.feature-grid { margin-top: 36px; display: grid; gap: 0; border-top: 1px solid var(--line-l); }
.feature { padding: 18px 0; border-bottom: 1px solid var(--line-l); }
.feature__title { font-family: var(--f-display); font-size: 26px; font-weight: 500; line-height: 1.1; }
.feature__text { color: var(--ink-2); font-size: 16px; margin-top: 4px; }

/* what you get */
.assets { background: var(--dark); color: var(--on-dark); padding-block: var(--section); }
.assets__head { display: grid; gap: 18px; }
.assets__intro { color: var(--on-dark-2); max-width: 30em; font-size: 18px; }
.asset-grid { margin-top: 56px; display: grid; gap: 1px; background: var(--line-d); border: 1px solid var(--line-d); border-radius: var(--r-lg); overflow: hidden; }
.asset-card { background: var(--dark); padding: 30px 28px; display: grid; gap: 10px; align-content: start; transition: background .3s; }
.asset-card:hover { background: var(--dark-3); }
.asset-card__icon { width: 32px; height: 32px; fill: none; stroke: var(--gold); stroke-width: 1.5; stroke-linecap: round; stroke-linejoin: round; margin-bottom: 10px; }
.asset-card__title { font-family: var(--f-display); font-size: 28px; font-weight: 500; line-height: 1.1; }
.asset-card__text { color: var(--on-dark-2); font-size: 16px; }

/* standards */
.standards { padding-block: var(--section); background: var(--cream); }
.standards__list { margin-top: 44px; display: grid; gap: 0; border-top: 1px solid var(--line-l); }
.standard { font-family: var(--f-display); font-weight: 500; font-size: clamp(26px, 3.4vw, 40px); line-height: 1.15; padding: 22px 0; border-bottom: 1px solid var(--line-l); color: var(--ink); }
.standard--lead { color: var(--gold-text); }

/* faq */
.faq { background: var(--ivory); padding-block: var(--section); }
.faq__inner { display: grid; gap: 40px; }
.qa { border-bottom: 1px solid var(--line-l); }
.qa:first-child { border-top: 1px solid var(--line-l); }
.qa summary { list-style: none; cursor: pointer; display: flex; justify-content: space-between; align-items: center; gap: 20px; padding: 22px 0; font-family: var(--f-display); font-size: 25px; font-weight: 500; line-height: 1.15; min-height: 48px; }
.qa summary::-webkit-details-marker { display: none; }
.plus { position: relative; flex: 0 0 18px; height: 18px; }
.plus::before, .plus::after { content: ''; position: absolute; left: 0; right: 0; top: 8.25px; height: 1.5px; background: var(--gold-deep); transition: transform .3s var(--ease); }
.plus::after { transform: rotate(90deg); }
.qa[open] .plus::after { transform: rotate(0); }
.qa__body { padding: 0 0 24px; color: var(--ink-2); max-width: 36em; }

/* book */
.book { position: relative; background: var(--dark); color: var(--on-dark); padding-block: var(--section); overflow: hidden; isolation: isolate; }
.book__glow { position: absolute; z-index: -1; inset: auto -10% -40% 30%; height: 80%; background: radial-gradient(closest-side, rgba(216,184,120,.2), transparent); }
.book__inner { display: grid; gap: 48px; align-items: center; }
.book__lede { margin-top: 22px; color: var(--on-dark-2); max-width: 30em; font-size: 18px; }
.book__actions { margin-top: 32px; }
.book__direct { margin-top: 22px; color: var(--on-dark-3); font-size: 15.5px; }
.book__direct a { color: var(--gold); border-bottom: 1px solid rgba(216,184,120,.5); }
.book__panel { border: 1px solid var(--line-d); border-radius: var(--r-lg); padding: 32px; background: rgba(243,238,228,.03); }
.book__panel-title { font-family: var(--f-display); font-size: 30px; font-weight: 500; color: var(--gold); }
.agenda { margin-top: 18px; display: grid; gap: 0; counter-reset: a; }
.agenda li { counter-increment: a; padding: 16px 0 16px 40px; border-top: 1px solid var(--line-d); position: relative; color: var(--on-dark); font-size: 16.5px; }
.agenda li::before { content: counter(a); position: absolute; left: 0; top: 10px; line-height: 1.2; font-family: var(--f-display); font-size: 26px; color: var(--gold); }

/* footer */
.site-footer { background: var(--dark); border-top: 1px solid var(--line-d); padding: 48px 0; color: var(--on-dark-3); }
.footer-inner { display: grid; gap: 28px; justify-items: start; }
.footer-logo img { width: 140px; height: auto; }
.footer-nav { display: flex; flex-wrap: wrap; gap: 6px 24px; }
.footer-nav a { color: var(--on-dark-2); padding: 10px 0; min-height: 44px; display: inline-flex; align-items: center; }
.footer-nav a:hover { color: var(--gold); }
.footer-copy { font-size: 14px; }

/* motion */
.js .rise, .js .reveal { opacity: 0; transform: translateY(18px); transition: opacity .8s var(--ease), transform .8s var(--ease); }
.js .rise.on, .js .reveal.on { opacity: 1; transform: none; }
.js .rise[data-delay="1"] { transition-delay: .1s; } .js .rise[data-delay="2"] { transition-delay: .25s; }
.js .rise[data-delay="3"] { transition-delay: .4s; } .js .rise[data-delay="4"] { transition-delay: .55s; }
.js .steps .step:nth-child(2), .js .asset-grid .asset-card:nth-child(2n) { transition-delay: .08s; }
.js .steps .step:nth-child(3) { transition-delay: .16s; } .js .steps .step:nth-child(4) { transition-delay: .24s; }
@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  .js .rise, .js .reveal { opacity: 1; transform: none; transition: none; }
  .btn, .btn > span::after { transition: none; }
}

@media (max-width: 480px) {
  .logo { gap: 10px; }
  .logo__word { font-size: 17px; letter-spacing: 0.16em; }
}

/* tablet */
@media (min-width: 720px) {
  .industries__list { display: flex; flex-wrap: wrap; gap: 8px 28px; }
  .industries__list li + li::before { display: block; }
  .compare { grid-template-columns: 1fr 1fr; }
  .asset-grid { grid-template-columns: repeat(2, 1fr); }
  .steps { grid-template-columns: repeat(2, 1fr); border-top: 0; column-gap: 40px; }
  .step { border-top: 1px solid var(--line-d); }
  .feature-grid { grid-template-columns: 1fr 1fr; column-gap: 32px; }
  .footer-inner { grid-template-columns: auto 1fr auto; align-items: center; justify-items: start; gap: 40px; }
  .footer-nav { justify-content: center; }
}

/* desktop */
@media (min-width: 1024px) {
  .nav-toggle { display: none; }
  .site-nav { position: static; display: flex; flex-direction: row; align-items: center; gap: 32px; padding: 0; background: none; border: 0; }
  .nav-list { flex-direction: row; gap: 28px; }
  .nav-list a { padding: 8px 0; border: 0; font-size: 15px; color: var(--on-dark-2); }
  .hero__inner { grid-template-columns: 1.25fr .75fr; gap: 72px; }
  .hero__visual { justify-self: end; transform: translateY(24px); }
  .js .hero__visual.rise.on { transform: translateY(24px); }
  .problem__body { display: grid; grid-auto-rows: min-content; grid-template-columns: 1fr 1fr; gap: 0 96px; align-items: start; }
  .problem__body .compare { grid-column: 2; grid-row: 1 / span 2; margin-top: 0; grid-template-columns: 1fr; }
  .industries__inner { grid-template-columns: auto 1fr; align-items: center; gap: 40px; }
  .steps { grid-template-columns: repeat(4, 1fr); column-gap: 28px; }
  .split { grid-template-columns: 1.05fr .95fr; gap: 96px; }
  .split--reverse { grid-template-columns: .9fr 1.1fr; }
  .asset-grid { grid-template-columns: repeat(3, 1fr); }
  .standards__list { grid-template-columns: 1.4fr 1fr 1fr; border-top: 1px solid var(--line-l); }
  .standard { border-bottom: 0; padding: 32px 32px 0 0; }
  .faq__inner { grid-template-columns: .8fr 1.2fr; gap: 96px; }
  .book__inner { grid-template-columns: 1.2fr .8fr; gap: 96px; }
}